Online businesses are becoming more and more popular as a second, as well as a primary, income source simply because they require hardly any up front investment and also have great earning potential.This is where you need to toughen up to beat the competition. Remember, the ultimate goal of copy writing is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.Therefore, it’s very important that you determine what your desired result is before you embark on your copy writing crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.