Ditch Your Elevator Pitch

Considering that I got in the world of professional sales in my early twenties, one common sales style that I was taught was that I needed an elevator pitch..This idea stemmed from the notion that if a prospective customer was caught in an elevator with me, I might throw up out a ready declaration about the value I might supply the potential customer. The goal was that by the conclusion of the elevator trip, we would be exchanging business cards and setting up a sales meeting.

Ditch Your Elevator Pitch

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