Ever in your life heard the statement “Failing to plan is planning to fail?” That vintage but wise adage often rings true when it comes to social-media advertising. Creating a detailed, goal-oriented social-media program is just as essential as having a rock solid business strategy. “If your social-media plan is to merely wing it, your fans and potential customers are going to know,” says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn them off from your brand and on to your business competitors.

Learn Social Media Marketing Free