As observed in Monday’s Dashboard outline of the week’s small-business news, a social media advertising agency, Syncapse, has posted a research report that states the average value of a Facebook fan is $174.17. Seeking further details about the calculation and its potential impact on a small-business owner’s social media investment, we reached out to the company’s chief executive, Michael Scissons, and had the following talk, that has been edited and condensed.

Placing a Dollar Value on a Facebook Fan