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Branding plays an invaluable function in increasing awareness, developing confidence, and remaining top of mind all the way through the often lengthy B2B product sales cycle. In this guide, you’ll learn how to benefit from display advertising and retargeting, as well as how to improve your B2B brand on social channels.
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Im a marketing expert who got into website design by accident, then moved into SEO. I like to view Search engine optimization as part of online marketing. Traffic to your website from natural search is a fantastic way to make some extra dollars. SEO has a lot too it, so youll perhaps want to do more detailed research. Heres exactly where Id start: Install google analytics. This would give you great data on where your traffic cones from and what people do on your site once they get there. Its important to set this up asap. You cant back date tracking data. Even if you need a bit of time to learn to read and analyze the data, set it up now, so youre collecting it.
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As observed in Monday’s Dashboard outline of the week’s small-business news, a social media advertising agency, Syncapse, has posted a research report that states the average value of a Facebook fan is $174.17. Seeking further details about the calculation and its potential impact on a small-business owner’s social media investment, we reached out to the company’s chief executive, Michael Scissons, and had the following talk, that has been edited and condensed.
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