ShopIgniter announced findings of research that indicated Facebook posts with photographs received the highest click-throughs in organic along with the most engagement on the paid side in comparison to other updates such as offers, questions, and more. The following shows organic versus paid post results when ShopIgniter analyzed more than 2,000 Facebook news feed posts. Data indicates posts with photos receive a higher CTR compared to other kinds, yet posts like questions see highest CTR and viral potential when sponsored.

Facebook Organic and Paid Posts With Beautiful photos Gain Almost all Clicks Engagement